Who We Are
Hey there! We’re Fundamenstrals—mothers and women creating for women—your go-to destination for modern personal care rooted in comfort, confidence, and a touch of everyday magic. Born from our own lived experiences, we understand the many changes our bodies go through—from puberty and shifting hormones to menstrual cycles, postpartum recovery, and beyond. We’re here to support it all, including the conversations around body odor and hygiene that often go unspoken.
From our premium bleach-resistant towels to our thoughtfully formulated, odor-fighting body washes, every product is made with intention, care, and real understanding of women’s evolving needs at every stage of life. We’re not just creating products—we’re creating solutions that meet you where you are.
Join us as we champion a world where our bodies are understood, cared for, and never shamed—where menstruation, puberty, and all of life’s changes are met with dignity and support. Welcome to the Fundamenstrals family—we’ve got you every step of the way.
Our Mission Statement
At Fundamenstrals, we believe in rewriting the rules of personal care—because our bodies are always evolving, and our care should evolve with them. As mothers and women creating for women, our mission is to break down taboos, honor our lived experiences, and support every stage of womanhood—from puberty and body changes to menstruation, postpartum, and beyond.
We are committed to developing innovative, high-quality products that not only meet real needs, but exceed expectations—addressing everything from hygiene and odor to comfort and confidence. Just as important, we’re building a community where honest conversations are welcomed, questions are embraced, and every woman feels seen, heard, and valued.
Together, we’re challenging outdated narratives, redefining what it means to care for our bodies, and creating a more open, inclusive future. Join us as we champion a world where every change our bodies go through is met with understanding, dignity, and pride—every day of the month.
Based in Chicago, Fundamenstrals is redefining women’s personal care with innovation, dignity, and empowerment at its core. What began as a mission to transform the menstrual experience has grown into a line of thoughtful essentials, including our signature 100% cotton towels designed to resist discoloration and last through repeated use.
We’re also expanding with a gentle foam body wash created for younger audiences, bringing confidence...
At Fundamenstrals, we’re leading with “All Strength, No Shame.”
We’re redefining menstruation with confidence, inclusivity, and care—creating products and a community that uplift teens, young adults, and women through every cycle. Our 100% cotton towels feature bleach-resistant technology, staying vibrant and reliable wash after wash.
More than personal care, Fundamenstrals is about turning every cycle into a moment of strength, dignity...
Fundamenstrals began with a personal experience of navigating the challenges and stigma of menstruation. What started as frustration became a mission to create more dignified, inclusive personal care.
We designed our 100% cotton towels with bleach-resistant technology for durability, comfort, and confidence through every wash—supporting people who menstruate and those living with blood-borne conditions who need reliable, easy-to-clean ca...
Our Story
Built in 2023, Funda Brands was created from one simple belief: the best products are born from real life.
I’m a mom, a daughter, a sister, an aunt, and a friend. Those roles have taught me to care deeply, listen closely, and solve problems when solutions don’t exist. Like so many moms, I didn’t set out to build a brand—I set out to solve my own problems.
What began as personal solutions soon became something much bigger. I rec...
Send Us a Message
Connect with us for questions, or feedback. We're here to help you navigate your menstrual care journey.